The Naturally Vegan Food Company are artisan cheesemakers. They approached us to make a video to help promote their products and encourage clients to purchase in advance of Christmas. In keeping with the rustic image of the company, we decided to shoot on location in a cottage style home. The key message being that their products can be ordered early and kept in a freezer. It was also important to acknowledge the festive period without being too Christmassy. As it was a social media promotional video, it needed to be short; ideally under 60 seconds. In the first few frames, we quickly established it was the lead up to Christmas using wrapping paper and scissors. We showcased the product packaging, the range of flavours available and the key fact; the cheeses can be frozen. To achieve this, we created a scenario where the actress opened a ‘just received box’ from Naturally Vegan Food Company. She proceeded to write a playful note with instructions. Finally, to include the necessary information about the promotion, we overlaid the film with motion graphics.